Domain appraisal that tells you what it can and cannot know
An appraisal is an opinion with a number attached. Ours reads the name itself and returns a range, on every free result, next to the words AI estimate, not an offer. That label is not legal cover, it is the accurate description of what the figure is.
| Reads | Length, extension, pronounceability, word structure |
| Cannot read | Traffic, revenue, trademark risk, who wants it |
| Returns | A range, never a single confident number |
| Label | AI estimate, not an offer, on every figure |
No card to create the account. The tool below runs without one.
Put a name through it.
Type any name, switch the extension, and watch the range move. What moves it is what the model rewards.
To find out whether the name is free as well, run it through the console.
Midpoint . Calculated from the name you typed, not from a market, a listing or an offer. It reads length, extension and pronounceability, and it cannot see traffic, revenue or who wants the name.
Type any name and switch the extension to see how the range moves. Nothing is looked up and no availability is claimed here; the console does that.
On this page
- 01 What an automated appraisal is actually measuring
- 02 Why marketplace asking prices are not appraisals
- 03 Using an estimate without being led by it
Every plan is paid and starts at $39 a month. The tool above runs without an account.
What an automated appraisal is actually measuring
Character count, whether the name is one word or two, how easily it can be pronounced by someone who has never seen it, and which extension it sits on. Those four things explain a lot of the variance between a name worth a registration fee and a name worth a great deal more.
What they do not explain is the rest of it. A name with an existing audience, a name a specific buyer needs to complete a set, or a name that is one letter from a famous mark can sit anywhere relative to the model, and no automated tool sees any of that.
This is why the output is a range and why it is labelled every time it is shown. A single confident number would be a more attractive product and a less honest one.
Why marketplace asking prices are not appraisals
A brandable marketplace listing is what the holder hopes to receive. Curated marketplaces commonly list names in the low thousands and up, and a listing sitting at a number for three years is evidence about the seller, not about the name.
Recorded sale prices are better evidence and still incomplete: they survive as a record precisely because they closed, so reading only sales is reading only the winners.
The practical use of an estimate is comparative. It tells you that this candidate and that candidate are in different classes. It does not tell you what anybody will pay, and any tool that claims otherwise is selling certainty it does not have.
Using an estimate without being led by it
Before you register: the estimate is a sanity check on whether a name is in the class you think it is. It should never override how the name sounds in your own mouth.
Before you approach a holder: the range is what stops the conversation starting at whatever number the other side says first. Take it as a floor for your own thinking, not as a ceiling for theirs.
Before you sell: treat the estimate as one input beside comparable recorded sales and, above all, beside who is actually asking. A name is worth what the person who needs it will pay, and only that person knows.
For a quick figure on a name you are considering rather than one you hold, the domain value estimator runs the same method across a shortlist as it appears. For what the open market actually charges for names somebody already owns, premium domain names sets out the ranges.
Questions people ask first
The rest are on the FAQ, and the mechanics are in how it works.
Accurate enough to separate classes of name, not accurate enough to price one. Every automated appraisal, ours included, is blind to traffic, revenue, trademark exposure and buyer intent, which are frequently the largest part of what a name is worth.
No, and it is labelled that way on every row. We are not making a market in names and we will not buy the name from you at the figure shown. It is decision support.
Because the underlying uncertainty is genuinely wide. A single number invites people to treat it as a fact, and the first thing that happens after that is somebody putting it in a negotiation as if it were independent evidence.
You can run any name through the estimator on this page, held or not. The same caveats apply, and if the name has traffic or revenue the estimate will not reflect it, because it cannot see it.
Close to this one
Three pages that answer the neighbouring question, each with the console seeded for its own kind of business.
Type a name, switch the extension, and watch the range move. That movement is the useful part: it shows you what the model actually rewards, which is short, sayable and on the .com.
A premium domain is simply a name somebody already owns and has decided to sell. There is no separate registry of premium names, no official grading, and no reason to accept a price without a view of your own.
A brandable domain is a short, invented, sayable name that means nothing until you give it meaning. Marketplaces sell them for thousands. A generator constrained by a live availability check finds ones nobody has taken.
Write one line and see what survives the check.
Every name that comes back free has been looked up against the registry that holds the record. Nothing on the shortlist is already gone.
No card to create the account. Your brief stays yours.